Advertising with google DART / DFP

Aug 16, 2011 at 12:52 PM

I'm attempting to integrate DoubleClick for Publishers (previously called DART) with the SMFPlayer using the Google Interactive Media Ads (IMA) SDK, but I'm not sure how to go about this.

It seems that the Google IMA SDK expects a Silverlight MediaElement or SmoothStreamingMediaElement as an argument to its AdsManager.Play() method but the SMFPlayer doesn't seem to expose these.

I've started to look into creating a MarkerProvider plugin but I don't know how well this will work with DART/DPF. I am presumin that DPF requires tracking information and if so I have no idea how to provide this.

Does anyone have any advice on this?

It looks as though MAST\VAST\VPAID are not used in DFP for Silverlight clients, so that option seems to be ruled out.

Aug 19, 2011 at 12:17 AM

What i really want to see is Microsoft providing Ads to publishers with SMF support. That way we don't need to look for integration issues with Google as provider.